Famous Speech and Critical Thinking for JF Kennedy -myassignmenthelp

Question: Discuss about theFamous Speech and Critical Thinking for JF Kennedy. Answer: Introduction The aim of this paper to focus is to critically analyze the speech of JF Kennedy during his inaugural address as a President and the video statement made by Apple in 2017 on the themes of inclusiveness and diversity. Employing the learning outcome from critical business thinking, this paper examines the structure of the speech and video statement and contextualizes the contents of the speech and the company statement. Then the paper shifts to analyzing the difference between the structures of the video statement by Apple and JF Kennedys speech and engages in a critical comparison. Analysis of John F Kennedys 1961 speech John F Kennedy delivered an inaugural address in Washington on January 20, 1961. When he took the oath to the office, he was the 35th President (Goetsch and Davis 2014). JF Kennedy delivered a speech characterized with rhetorics and lofty promises to uplift America from the then misery. Kennedy emphasized about human agency, the power of man to change the course of destiny and usher in transformations in their situations. Kennedy emphasized that Americans should not forget the contributions of the previous generations and therefore, it is the responsibility of the present generation to carry forward the legacy of their forefather. The new generation of Americans should not forget the trials and tribulations induced by war and the glorious heritage that they are predecessors (Cottrell 2017). His speech was beaming with optimism and he emphasized on the vision of American towards its competitors, towards the friends and towards the spiritual and the cultural allies. JF Kennedy was reso lute in his commitment to bring an end to mass slavery across the world and the plight of poverty. JF Kenndys speech was important considering the changing socio-political conditions in America, he appealed to the sentiments of the people to break the shackles of misery and poverty all across the world. JF Kennedys speech is important in the context there were many new countries that wanted to assert independence from the colonial powers and therefore, Kennedys exhortation that they wish to be an ally of America is quite appropriate (Martnez 2016). Kennedys contention on making America s superpower emphasized on Americas vision of becoming a superpower in the unipolar world. America sought to emerge as the superpower and establish itself as the most powerful nation all over the world. His exhortation on the capability of United Nations as the last hope for seeking justice and appeal for peace brought out USAs alliance with United Nations. Kennedy dreamt of an America that would emer ge as the bastion of justice and become a beacon of hope for the teeming million populations all over the world (Collis and Hussey 2013). Kennedy spoke about the dominance of modern weapons and this highlighted the growing threat from the biological wars of weapon, nuclear war and destruction caused by modern war. Kennedy spoke the role of Russia and the imperative for Russia to come together and be part of important decision-making rather than fighting a lone battle. The audience of John F Kennedy who came to listen to his speech went far beyond the people (Martin 2015). His speech appealed to a wider global audience. As can be inferred from the contents, tone and the layout of his speech that he insinuated on the cold war. The speech was arranged in a manner to embolden the different nations of the world and inspire the citizens of the world to not to lose hope and hold onto their courage (Rabe 2014). The most interesting part of the speech articulated by Kennedy and felt by other citizens is that And so my fellow Americans: ask not what your country can do for you- ask what you can do for your country. His speech is important in the context of his victory by a small margin. His inaugural address was successful in reaching to a wider audience and people who ahs heard his speech applauded him (Newcomb, Alyssa,What Apple Is Doing About Lack Of Diversity In The Workplace 2018). His speech made a connection with people and elementary school children wrote to him a letter of appreciation. Analysis of statement by the company-Apple annual report Apples famous inclusion and diversity video harps on the concept of diversity as open and the emphasized on the imperative to embrace new culture. This video begins with women garbed in her hijab and articulating about the need to embrace. The notion of inclusiveness and diversity that has taken the world by storm (Bryman and Bell 2015). It has become important to foster new values. It shows the companys endeavors to incorporate inclusiveness and promote the values of diversity. This video and the themes featured in the video have become a become an important topic in the Silicon Valley (Paul and Elder 2013). The video presents Apples policy that open is not just a word but emphasizes on the importance of inclusiveness. The video talks about the need to embrace people who are disabled, able-bodied, from different races, cultures, personalities, ideologies and differences (Ru-Chu 2013). The speech focuses that humanity is not singular but it is diverse and lingers on the issue of plur alism. In Apple, 29 per cent of the leaders are women (Hair et al. 2015). It was further reported that 39 per cent of the employees are women and are below the age of 30. It was reported that the female representation in Apple is on a steady rise. There has been an increase in the number of women since the survey conducted in 2014. The company acknowledged that it is dependent on the spectacular contributions of the women leaders in and employees in the company. Many women in the company are under the age of 30 (Zikmund, Babin, Carr and Griffin 2013). About 39 per cent of the women in the company are women. The Vice-President of Apple Kim was of the opinion that she was thrilled to be a part of Apple and her stint as a woman leader. The company has shown commitment towards the cause of diversity. During the period of July 2016 to July 2017, more than half of the employees who were recruited into Apple belong to historically underrepresented group that includes women, black, Hispanic , Native Hawaiian, Pacific Islander and Native American. The new people hired or recruited have been claimed to be more diverse compared to the present employees. Apple has been touted to be a multigeneral company with employees ranging between the age group of 18 to 85. The HR team in Apple is aware that the people whoa re being recruited today will reflect the culture of the company tomorrow. Apple is a global company with more than 130000 employees. Since 2014 there has been a high induction of female employees in the company and it has recruited 37, 000 women on a global basis. The new agenda in Apple is a diverse and welcoming community ushers with it a new and healthy work culture. Apple has established Diversity Network Associations (DNAs). The brand believes that a welcoming community would be helpful for the diverse communities to experience the world of Apple. The diversity and inclusiveness is posited to be useful for the future of Apple. Apple has achieved pay equity in almost all the countries. It has created opportunities for women to earn at par with men and made an attempt to eliminate their marginalization. Apple have also shown its commitment towards people with sexually diverse background, this includes the rights of the LGBTQ Equality and Human Rights Campaign (HRC). In 2017, Apple have dedicated a part of its proceeds for the Pride Edition Apple Watch Band, the Trevor Project and the ILGA. Apple is of the belief that that most powerful; technology should be at the disposal of everyone that should include the individual with different disabilities (Borchorst and Siim, 2016)This creates opportunities for everyone to work. Apple is of the belief that a more diverse future can be possible by emphasizing on the aspect of education. Apple has been the partner of National Center for Women Technology Information Technology that is committed towards the cause of women empowerment and participation of women within its network. This initiative by A pple has made an appeal to a section of audience who believes in the cause of empowerment, equality and diversity. These are the millenials. However, the rhetoric of Apple might not be compatible for sections of critics who may feel that corporate are trying to exploit the sentiments of popular sentiments of people for their own benefits. There has been a trend to incorporate the values of equality, women empowerment and diversity and the corporate enter[rises and in this case, Apple have understood that using such rhetorics would enhance their brand value and take them to a wider audience. This can also be related to Apples history of being exclusionary and discriminatory. According to a report published on August 12, 2014, Apple was accused of its lack of diversity. The diversity report published by Apple found that that the most likely person to occupy the top paying and prestigious position would be a male and white (Kernbach, Seppler and Bresciani 2015). The then CEO of Apple T im Cook was not contended with the current position of Apple and felt that Apple needs to adopt more inclusive policies. Cook further opined that Apple has shown commitment in improving the experiences of the employees and striving towards greater diversity Structural comparison of speech and statement In case of the JF inaugural address it was found that the speech proceeded in a coherent manner with pauses sometimes to allow the audience to feel the impact of the speech. The speech has been written and articulated in a manner such that it appeals to the sentiments of the audience. As witnessed above, the speech was well received and even connected with the children. In case of Apples statement on inclusiveness and diversity, youtube has been used. The use of video in a digital era is an appropriate decision. Apple has strongly emphasized on the themes of equality, diversity and inclusiveness by creating a video of its employees who are considered as assets of the company. Kennedys speech was made in the context of cold war, potential threat from nuclear weapon and the emphasis of a powerful America that is premised on the foundations of ethical values. In Kennedys speech there are loft promises and emotional exhortations strewn throughout the speech. In case of Apple the employme nt of real life people instead of models to cut across the issue of diversity and inclusiveness in a good step. The video persuades to embrace ideologies, emphasizes on the plurality of humanity and celebration of differences. Towards the end, the video is shown with women leaders from the company who have made important contributions. The structure of the Apple statement would appeal to the millenials as the key words of open, embrace, difference; plurality and inclusiveness have become essential in the contemporary time. The speech proceeded in a manner so that it would appeal to the sentiments of the audience and through images, there was an attempt to establish the stand of the company against the rising criticism it has faced over the years. The portrayal of women employees towards the end of the is an attempt of Apple to entrench its view and silence its challengers. Conclusion This paper was concerned with the inaugural address of John F Kennedy and the video statement made by Apple towards its stand on equality, diversity, difference and inclusiveness. It was found that the speech by John F Kennedy was well received by a wider audience including children. The speech was organized in a manner that it could linger on different themes that was considered appropriate for the then American context. America was dealing with the complexities of civil war, cold war, threats from other nations, emphasis on making America a strong nation and other relevant issues of the time. On the other hand, Apples statement focused on the issues infesting the present generation as well as the accusations made against Apple about its lack of diversity. It was found that Apples video statement was less effective compared to JF Kennedys inaugural address. The themes and organization of the speech was appropriate and made a connection with the audience. References Borchorst, A. and Siim, B., 2016. The multicultural challenge to the Danish Welfare state: Tensions between gender equality and diversity. InChanging Relations of Welfare(pp. 147-168). Routledge. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Collis, J. and Hussey, R., 2013.Business research: A practical guide for undergraduate and postgraduate students. Palgrave macmillan. Cottrell, S., 2017.Critical thinking skills. Macmillan Education. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. 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